Economy Candy

Morris "Moishe" Cohen opened Economy Shoes on a Lower East Side corner in 1937, near the end of the Great Depression. Even as the state of the union slowly improved, shoe sales waned, and Morris’s side candy business became the store’s sole revenue maker. Recently laid off workers flocked to the Rivington Street storefront, seeking childhood nostalgia in the form of Jujubes, Sugar Daddies, Candy Buttons, and Mallo Cups. And so began Economy Candy.