Created By: Elizabeth Brown
Connecting Piccadilly to Jermyn Street is the Piccadilly Arcade. A stones throw across the street from the arch of the Burlington Arcade, it’s a perfect conduit from Savile Row to the other famous row. Facing you as the stroll through is Beau Brummell, who a few times a year is kitted out in either tweed or blue jeans depending on what the occasion calls for.
First up, on the north-east corner, is Santa Maria Novella. As I’m sure you’ve guessed by the name, they’re not a classic English brand by any means. They’re actually a centuries-old Italian apothecary, who make some very interesting products. In particular, there’s a traditional Italian liqueur called Alkermes that is unlike anything I’ve ever had. Then, as you walk down you’ll find the famed Budd shirtmaker, who no matter what anybody says is still alive and kicking. They’ll be closing for some renovations, but with the people at Huntsman supervising you can be sure the changes will be nothing but improvements. And finally New & Lingwood occupies both shops flanking the statue of the beau, over whose shoulder you can get a glimpse of Edward Green.
This point of interest is part of the tour: London Shopping Tour