Shiseido Ginza Building

Shiseido Ginza Building - architects Takenaka Corporation

This building is Shiseido’s Hub for New Value Creation at its Birthplace of Ginza — Consolidating and Streamlining Shiseido’s Offices to Enhance Productivity.

The new building is constructed at the site of the former head office (built in 1966), and has 10 floors above ground and 2 floors underground. The building mainly houses Shiseido’s offices, but also includes a multi-purpose hall along with commercial space.

With the completion of Shiseido Ginza Building, Shiseido’s offices, which are currently dispersed throughout various areas in Tokyo, is scheduled to be consolidated and streamlined into this new building for the purpose of enhancing company productivity.

About the Shiseido Ginza Building

Shiseido aims to become “a global player representing Asia with its origins in Japan,” with a variety of efforts toward new growth of the company. As part of these efforts, Shiseido Ginza Building is positioned as Shiseido’s “hub for new value creation” by consolidating the related departments at the company’s birthplace with its origin of beauty and wellness. Thus, the company aims to promote the creation of new values that look toward the future, and further build brand equity.

At Shiseido Ginza Building, workspaces are located on floors 6 through 10. The building also includes a multi-purpose hall, “Shiseido Hanatsubaki Hall”; a beauty facility, “Shiseido Life Quality Beauty Center,” which provides makeup advice to people with serious skin concerns; a French restaurant, “L’Osier”; as well as tenants.

The main design of the building incorporates the “hanatsubaki” (camellia) motif that symbolizes Shiseido, and the “karakusa” (arabesque) pattern. Each and every one of the aluminum shades that cover the entire building is designed with an original “MIRAI* KARAKUSA” (*future)pattern that appears to reach out toward the future, adding a note of modernity and elegance on Namiki-dori street on which the building stands.

Furthermore, the new head office has been constructed to be environmentally friendly, with having greenery on the rooftops and the use of highly eco-friendly materials and equipment, thereby allowing CO2 emissions to be cut by approximately 30% in comparison to the old building. (The building acquired the highest rank of “S” in the CASBEE index, which measures the environmental friendliness of buildings.)

@shiseido.com @ Takenaka.com