Safeway Grocery Store Number 352, 3004 13th Ave.

Built in 1929, this building became one of two original sites of the Cathedral Area’s longest-standing grocery store. Safeway Grocery Store Number 352 opened in 1930, near Store 353 on Elphinstone and 13th, and remained operating at this location until 1960, when it moved to its current location on the 2900 block of 13th Avenue.

In 1961, J. Alex MacKenzie purchased this building to open a jewelry store, along with the adjoining address, 3000 13th Avenue, as a location for the head office of MacKenzie Jewellers. In addition to the 13th Avenue jewelry stories, MacKenzie Jewellers had locations on 12th Avenue and the Golden Mile Shopping Centre at the time.

The former MacKenzie’s head office later became home to CFMQ FM Radio (Q-92 FM). FM radio was an upstart media platform in the 1970s, valorized in films like FM and a hit song by Steely Dan, FM (No Static At All). Hear the station’s jingles

Though the music has fallen silent at 3000-13th Avenue -- today an empty lot -- the aroma of flowers still wafts from Gale’s Florist at Number 3004, a bustling shop filled with flowers, wedding decorations and household décor, and one of the Cathedral Area’s oldest businesses.