ABC SuperSign - Times Square Studios

ABC's hub of broadcasting, news, & entertainment is being upgraded with a new state-of-the-art media façade. First installed in 1999, this was the world's first LED display with positive and negative radiuses.

At the beginning, SHOW+TELL was a formative part of the design team for the original concept and the head end control system, seamlessly integrating digital signage with live broadcast operations.

Note the curves of the display - there are intricate design challenges to making sure the graphics and video are cohesive from multiple angles of Times Square.

LED Mfr: D3
Model: XVIEW - XV10-SMD
Resolution: 10mm - 988x3880 pixels

Content Notes:
Mix of ABC/Disney branded content and 3rd party ads.