New York Digital Design Tour

The Bright Lights of the Big City

New York Digital Design Tour

New York, Manhattan, New York 10019, United States

Created By: Show+Tell

Tour Information

Feast your eyes on some of the best and brightest digital installations in New York City. We'll give you a behind-the-scenes, designer-friendly tour so you can discover the people and technology behind the best of the Big Apple.

This self-guided tour app will show you locations and detailed unpublished information behind the design and technology that make the lights even brighter. Explore on your own or with a friend and be sure to watch where you're walking!!

- The Show+Tell Team

Tour Map

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What You'll See on the Tour

Interior and Exterior Digital Displays Constructed and Opened Fall of 2014 Exterior Displays LED Manufaturer: Barco Model: TF10 Outdoor LED Tile Resolution: 10.2mm pixel pitch Brightness: 6,500 nits outdoor LED tile   Raster: Center larg... Read more
About the New Year's Eve Ball Each year, millions of eyes from all over the world are focused on the sparkling Waterford Crystal Times Square New Year's Eve Ball. At 11:59 p.m., the Ball begins its descent as millions of voices unite to cou... Read more
At its' launch, SHOW+TELL worked with the Chase team to develop the brand and creative strategy for this unique display. Current Version Installed: 2016 Mfr: Daktronics Curved LED display 26' x 134' Resolution: 10mm 756 x 3,996 pixels Con... Read more
Custom cube design consisting of three square faces, about 26’ x 26’ each, designed to appear as if it’s hanging over the edge of 11 Times Square. Mainly used for Microsoft branding and product messaging. LED Mfr: Sansi North America... Read more
The Thomson Reuters display is one of the most iconic screens in Times Square. Spanning 23 stories the 7 separate displays feature a mix of LED displays with different pixel pitch. Interesting to note - the  tall vertical piece is lower re... Read more
Installed: (updated) 2015 LED Mfr: Panasonic 2336 h x 1832 w (pixels) Typically, the display shows content related to the opening and closing bell for the NASDAQ market. Otherwise, it is sold (advertising) and operated in conjunction wit... Read more
The "Global Love Beacon," interacts with Times Square audiences via a jumbo "kiss cam." Interactive content prompts viewers to share their "love moment" photos for a chance to have them appear on the big screen. Fans from around the world c... Read more
ABC's hub of broadcasting, news, & entertainment is being upgraded with a new state-of-the-art media façade. First installed in 1999, this was the world's first LED display with positive and negative radiuses. At the beginning, SHOW+T... Read more
Almost 15,000 square feet in size, including a soaring 25-story LED tower and 12-faceted assemblage of LED panels. Installed 2009 Mfr: Barco Exterior: Model: TF-20 LED Panels  Resolution: 20mm  Almost 3.3 million pixels Inside: Barco Olit... Read more
LG Times Square was completed in April 2016 and covers more than 3,500 square feet. The 47-foot by 80-foot video display is the third installation Daktronics has completed for LG. The display features Daktronics patented city louver that co... Read more
At 78' x 330', this is one of the the world's largest LED Video Displays. The specially designed louvers allow the screen to be seen from the sidewalk underneath the display, which was a key factor in the customer selecting Mitsubishi Elect... Read more
The facade of the store has a mixed resolution LED display totaling nearly 1,400 sq feet in size. Additionally an HD camera facing Times Square captures images of crowds in front of the store. Installed: 2010 LED Mfr: D3  8mm LED 1,160px x... Read more
This incredible display consists of 8 integrated screens and approximately 8,500 sq ft of LED canvas. At the time of installation, it was the highest-resolution LED video display in Times Square. SHOW+TELL currently operates the displays fo... Read more
Future mixed use space: Five Star Marriott EDITION Hotel NFL Retail Space Giant LED Display Extensive Food and Beverage   Full article here.       ...
Morgan Stanley’s new super LED video system modernized the financial services corporation’s appearance without any actual building renovation. With more than 6 million pixels, 12 million LEDs and 281 trillion colors, the digital display... Read more
M&M's® has 2 exterior LED displays at their flagship store in Times Square. SHOW+TELL designed and created the iconic video imagery for the M&Ms Brand.   In early 2016, ten years after the initial install, D3 was recommissioned to... Read more
Multifunctional phone booth replacements with 2 55" digital displays, WiFi, and tablet. Plans to deploy 7,500 across New York city. LinkNYC is an infrastructure project designed to create a network to cover New York City with free Wi-Fi ser... Read more
New World Stages is a five-theater, Off-Broadway performing arts complex in New York's theatre district. They were looking for a way to liven up the lobby, creating an impactful work of art to draw people inside. SHOW+TELL created an artist... Read more
HearstLive, a new multimedia installation that displaya curated content from the company's 360-plus brands and partners on more than 100 feet of LED screens in the windows of Hearst Tower in Manhattan. Created with the help of digital agenc... Read more
The outdoor experience that surrounds Lincoln Center for the Performing Arts is a dynamic and physical reflection of the cultural and creative personality of the world renowned Arts Institution.   Part of the project envisioned by lead a... Read more
When visitors enter the New York Historical Society Museum and Library they feel like they are in the presence of, and perhaps even a part of history. A Planar video wall showcases traditional artwork in a unique, interactive manner, creati... Read more
  LED Mfr: Silicon Core 3rd floor, outward facing, 2.6mm LED, 39'4"W x 24'H
For UNIQLO Fifth Avenue, the largest single retailer on Manhattan's prestigious Fifth Avenue, D3 designed custom LED digital displays for the store’s glass elevators and six windows that face West 53rd Street, as well as a unique LED “t... Read more
Hollister's brand is all about Southern California—big waves, surf, sun, and hanging out at the pier. The store has a custom audio-visual system with 179, 46" LCD displays to show a live video feed from Huntington Beach, a beach in Southe... Read more
The installation features 27 LCD screens on an angled cascade running the length of the ceiling. This design allows both separate screen and full-canvas display. The design is also intended to draw customers forward into the retail space. ...
From Business Insider: Adidas has opened a brand-new sprawling home for its offerings in New York City, just a few blocks from Times Square on 5th Ave. The global flagship is four floors, including a lower level, and measures 45,000 squar... Read more
The flagship store that stretches over an entire block in the heart of New York City, houses 10 ½ levels of the latest fashions for you and your home, and has recently made some impressive modern updates, utilizing the latest in technology... Read more
No particular display to note here, but rather an intereting area of town that feels like an emerging Times Square "West". 
Located on a popular avenue where a multitude of retail stores are located, this display offers high-visibility to thousands of shoppers daily, helping to influence and bring the Nike brand name top-of-mind. Installed: 2013 LED Mfr: Barco 3... Read more
35 individual LED displays inside and outside of the world famous venue.  Daktronics SMD LED. 35 Total LED Video Displays. Centerhung, Court Level, Fascia, Concourse and outdoor marquee video displays. Display specifications vary. Installe... Read more
From Business Insider: Nike is reimagining its retail experience. New York City's Soho neighborhood is where the brand is making its stand, with a 55,000-square-foot store spread across five floors in a newly constructed building. But what ... Read more
  Visit Samsung’s epic first-of-its kind cultutal destination, digital playground and marketing center of excellence in the heart of the trendy Meatpacking District. Get hands on time with Samsung’s VR Gear, a Virtual Reality product o... Read more
The mirror in the fitting room of Rebecca Minkoff’s SoHo store doubles as a personal shopping assistant, inviting shoppers to reflect (in every sense of the word) on which designer handbag suits their taste. A touchscreen display suggests... Read more
One World Trade Center SKY POD ELEVATOR – As you ride to the top of the One World Trade Center, you watch over 500 years of New York city evolution in under 60 seconds. This breathtaking ascension uses floor-to-ceiling Samsung Professiona... Read more
New York’s first fully digital transit hub, the Fulton Center, has opened to the public featuring the MTA’s largest place-based digital out-of-home network to date with more than 50 state-of-the-art digital signage screens. According to... Read more
300,000 commuters travel through the center on a daily basis and nearly 15 million travelers are expected to visit the area annually from by 2017. The unique digital landscape inside Westfield World Trade Center brings viewers up close to g... Read more


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