Adidas Brand Center

From Business Insider:

Adidas has opened a brand-new sprawling home for its offerings in New York City, just a few blocks from Times Square on 5th Ave.

The global flagship is four floors, including a lower level, and measures 45,000 square feet. That makes it the German sportswear giant's largest store in the world at 46th at 5th.

The store features a design the company calls its "stadium retail concept" that takes inspiration from U.S. high school sports stadiums. To that end, the entrance to the store mimics the tunnels athletes typically walk through to get to the field, and between the first and second level, high school-style bleachers are set up overlooking 5th Ave and shoppers can watch either the street scene below or live games on the TVs.

Other features in the store include a stall selling juices and snacks, a personal fitness consultation area, and a customization area for both shoes and clothing. The store has "locker rooms" to try on product, and areas called "The Turf" and "The Track" to test out product before purchase.