Chase Bank

New York Digital Design Tour

Chase Bank

New York, Manhattan, New York 10019, United States

Created By: Show+Tell

Information

At its' launch, SHOW+TELL worked with the Chase team to develop the brand and creative strategy for this unique display.

Current Version Installed: 2016

Mfr: Daktronics
Curved LED display 26' x 134'
Resolution: 10mm
756 x 3,996 pixels

Content Notes:
Chase Branding - no 3rd party ads

Design Note
Because of unique signtlines, viewers often only see half of the display. Content design must ensure that the message is understandable from either POV. Sometimes that means 'doubling up' on the message or logos, something that would never be done on a flat medium.

This point of interest is part of the tour: New York Digital Design Tour


 

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