H&M Times Square

Interior and Exterior Digital Displays

Constructed and Opened Fall of 2014

Exterior Displays
LED Manufaturer: Barco
Model: TF10 Outdoor LED Tile
Resolution: 10.2mm pixel pitch
Brightness: 6,500 nits outdoor LED tile
Raster:
Center large display – 1600 x 1296 pixels
Lower displays – 880 x 648 pixels each
Head End System: SHOW+TELL
Content Operations: SHOW+TELL

Indoor Escalator Display
24.5’H x 19'W
V4e - 4.5mm pixel pitch
1,700 nits indoor LED display

SHOW+TELL Note:
Be sure to check out the Interactive Runway on the mezzanine - guests walk the runway, strike a pose, and are sent an alert for their picture showing up on the exterior LED display.

Content: Non-advertising content - H&M Branding / Marketing only