REBECCA MINKOFF

The mirror in the fitting room of Rebecca Minkoff’s SoHo store doubles as a personal shopping assistant, inviting shoppers to reflect (in every sense of the word) on which designer handbag suits their taste. A touchscreen display suggests alternative designs and colors. Shoppers can flip through their options, make a purchase or even adjust the mood lighting.

“You can come in here and be completely anonymous, or you can get VIP treatment,” Minkoff told TIME in an in-depth profile of the futuristic touchscreens. The mirrors are powered by inventory management software from eBay. Users can see precisely what the store has in stock, rather than ask an assistant to go rifling through inventory “in back.”

According to eBay, each of the four Minkoff stores will feature new tech features developed by eBay’s innovation team, including:

• Check-in upon arrival: Through the Rebecca Minkoff mobile app, a shopper will be able to check-in to the store upon arrival which prompts their personal profile to be carried across Rebecca Minkoff store channels – helping store associates provide a more personal, customized experience.

• Connected Glass shopping wall: A mirrored, physical manifestation of Rebecca Minkoff digital content. A shopper can select “send to my room” to initiate a 1:1 styling session.

• Interactive fitting rooms: A touch screen mirror recognizes items in the room, identifying other sizes and colors that are available in the store. If the shopper needs a different size, a simple touch of the mirror submits the request to a store associate. The ubiquity of mobile devices, and the fact that both shoppers and in-store associates have access to them, will also help the Connected Store engage shoppers.

• The Rebecca Minkoff mobile app: Just launched on iTunes, Minkoff’s first app will play a vital role in the Connected Store, offering “Beautiful, streamlined e-commerce experiences; social integration; real-time shopping option updates that store associates can share with shoppers.”