Samsung 837

Visit Samsung’s epic first-of-its kind cultutal destination, digital playground and marketing center of excellence in the heart of the trendy Meatpacking District. Get hands on time with Samsung’s VR Gear, a Virtual Reality product offering, as well as their showcase of the latest in digital technology products. Samsung 837 features a theater Space, video and audio control rooms, a studio control room, VR Tunnel, zoned audio system, and an outdoor terrace space, among other attractions. The systems are interconnected via a central machine room with audio, video, and data connectivity.

The centerpiece of the theater space features a three-story video wall comprised of 96, 55” Samsung Displays, providing an incredible mix of content that can be programmed together or in segments. Multiple 4K cameras and other sources feed “The Screen” for a unique viewing experience. The Event theater space theater space is also equipped with a concert quality audio system, complete with Dolby Atmos surround and front of house mixing. When used in conjunction with the video and audio control rooms, the space also supports a wide range of live and streaming productions for distribution and/or editing. The studio control room is utilized for small scale radio-style web streaming productions and day-to-day control of media. The VR Tunnel area features multiple edge-blended video projectors providing an immersive experience that has to be seen to believe.